Was it Worth It?

I read through this article about what Palmer Luckey is doing next. In typical J-school fashion, it really doesn’t say. When he sold Oculus Rift to FaceBook, here were the reasons cited for the sale in corporate jargon:

“Partnering with Mark and the Facebook team is a unique and powerful opportunity. The partnership accelerates our vision, allows us to execute on some of our most creative ideas and take risks that were otherwise impossible. Most importantly, it means a better Oculus Rift with fewer compromises even faster than we anticipated.”

Yet, constraints are an important part of development. Focus is important. I wonder if the product turned out any better? Did it meet his expectations? And more important, no comments from the peanut gallery and politics aside, is Palmer happy? Yes, he is now worth 700 million-plus at the ripe old age of 24. But if Virtual Reality is his passion, why sell at all? In life, there are no easy answers, just more questions.


  • The picture is a doctored and highly photoshopped picture of Sony’s VR goggles sitting on a shelf. We purchased with high hopes, could this be it? But like the Nintendo 3DS, we rarely fire it up. A toy worth trying but not my jam.
  • Palmer started another company, he’s building weapon systems using drones, etc.,
  • Controversial. What does living the good life mean?